Pure Bite rice with blueberry & cranberry

Startup snack supplier Bite UK is to launch healthier snacking range Pure Bite.

The lineup is set to roll out in mid-August, comprising five variants of gluten-free clusters – including rice with blueberry & cranberry, hot & spicy nut, and coconut with strawberry & gojiberry (rsp: £1.49/30g).

Set to be available at the end of this month in Finland and the Middle East, the low-calorie NPD offers between 5.1g and 21g of sugar per 100g, and from 3.7g of protein to 21g. It was intended to tap the two shopper trends of healthy free-from snacking and convenient food-to-go, said Bite UK, which also makes Spiffing organic flour and rice.

The Huddersfield business was founded in 2015 by Jason Bull to offer “good quality and tasty gluten-free product for the mass market”. He added: “What I am most proud of is our ability to achieve a product of such outstanding health credentials, which taste incredible, and to deliver that package at a competitive price to retailers.”