Snack manufacturer Brighter Foods is to unveil its first brand, Wild Trail.
Set up by ex-Halo Foods MD Robin Williams in 2013, the Welsh company specialises in making healthier on-the-go products in ‘niche’ categories. including free-from.
The Wild Trail range is rolling out now with three 46g trail bars - Seed & Nut, Apple and Cacao (rsp: c.99p) - with further launches set for the summer, according to Williams.
“We wanted to create a range of nutritionally balanced products made from only a handful of simple and natural ingredients that consumers would recognise and find in their kitchen cupboard,” he added.
“While there are many snack bars on the market, many have complex ingredients. Wild Trail challenges that thinking and proves free-from and healthier snacking can be truly delicious using a simple ingredients list.”