corkers crisps new design

Waitrose-listed crisp brand Corkers is rolling out a fresh look and expanding its range with two new vegetable crisp SKUs.

Rolling out from 18 January, the new packs retain the British cultural icons of the current design - the bowler hat, cricket bat, Mini Cooper, telephone box and Union Jack guitar - but rearrange them into a multicoloured jumble. The slogan has been updated to ‘British good taste’.

Corkers is also introducing Parsnip with Honey & Black Pepper and Sweet Potato with Chilli, alongside existing vegetable crisps Sweet Potato, Parsnip, Carrot & Beetroot with Sea Salt. All three are available in 40g (rsp: £1.20) and 125g (rsp: £2.49) bags.