Spirits giant Diageo has added a new Oranje variant to its Ketel One premium vodka range.
Ketel One Oranje is infused with essential oils, made by a perfume specialist in Grasse in Southern France, and mandarin oranges. It has an abv of 40% (rsp: £27/70cl). It has rolled out online into The Whisky Exchange.
The NPD would tap “continued demand for new and innovative variants in the super-premium vodka category” said head of Diageo Reserve GB Nick Temperley.
The tipple had “subtle, sweet notes” and was ideal for serving over ice or for cocktails such as Vodka & Sodas or Florida Bloody Marys, added the brand.
Vodka overtook blended whisky as the UK’s favourite spirit this year, racking up value sales of £763.9m - a 3.3% increase on last year [Kantar Worldpanel 52 w/e 21 May 2017].