Ella's Kitchen Cheesy Pasta

Leading babyfood brand Ella’s Kitchen has added two new pouches to its weaning lineup.

Mild Chilli Con Carne and Cheesy Pasta launched in Asda and Tesco this week, priced £1.39 and £1.89 respectively.

Aimed at infants aged seven months or older, the chilli contains rice and a pinch of paprika, while the vegetable-filled pasta variant is geared towards babies aged 10 months and over.

“We want little ones to be able to enjoy family favourites with a twist as part of their exciting weaning journey,” said Mark Cuddigan, head of Ella’s Kitchen, which has seen a 9.3% rise in value sales to £52.1m, on volumes up 8.7% [IRI 52/w/e 26 November 2016].