Freixenet has unveiled a revamped design for its Cordon sparkling wines.
The new look features a less cluttered label with a more prominent logo, which now also appears on the neck. Cordon Negro will next month debut the new style, which will roll out on Cordon Rosado from November and Cordon Oro from early next year.
The move will be supported by a £1m push with the tagline ‘Be Freixenet.’ Activity will include outdoor, consumer press and digital.
The news comes in the week the wine and Spirits Trade Association reported a 24% year-on-year hike in off-trade value sales of sparkling wine, with Champagne sales up 6% [Nielsen 12 w/e 19 July 2014].