hectares crisps

Sweet potato crisps brand Hectares has revealed a new look and NPD as part of a growth plan to become a £1m brand.

The ‘vibrant’ updated packs are being rolled out from this week, as is a new Chorizo & Sun-Dried Tomato flavour and a reformulated Original Black Pepper, which has been relaunched as Red Onion & Black Pepper.

Further flavours were set to join the portfolio throughout this year, said brand founder Kevin Harvie.