Innis & Gun Bourbon Pale Ale

Innis & Gunn is aiming to tap consumer interest in American craft beers with the launch of a seasonal edition bourbon-infused pale ale. 

The 6.0% abv beer (rsp: £1.99), which is made with American hops and aged over bourbon-infused American oak, launches in Tesco in mid-September.

“It’s been a labour of love to nail the true depth of bourbon flavour but by using American Heartwood oak in our ageing process we’re pretty confident this beer is a true American beauty,” said Innis & Gunn founder Dougal Sharp.

Sales of Innis & Gunn Original were up 18.3% last year to £3.1m [Nielsen 52 w/e 11 October 2014].