Jagermeister Black Sprice

Jägermeister has launched a limited-edition Black Spice pack.

Available now from the major mults, the pack (rsp: £18.99) comprises a 70cl bottle of Jägermeister Spice and a 150ml can of Coca-Cola to help consumers create the “perfect” black spice cocktail.

The launch formed part of the brand’s strategy to promote its versatility and followed the “success” of the previous Root56 pack, said Mast-Jaegermeister marketing director Nicole Goodwin.