By Daniel Selwood2017-08-03T11:08:00+01:00
Kellogg’s has unveiled its first Advent calendar. Called 24 Bowls ’Til Christmas, it comprises two dozen single-serve packs across brands including Corn Flakes, Coco Pops and Rice Krispies. It will be available at Tesco from 23 October (rsp: £4).
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BelVita has expanded its Soft Bakes breakfast biscuit range with a soft-centred option. Soft Bakes Filled will be available from late August in Choco Hazelnut and Strawberry (rsp: £2.79/5x50g). Launched in August 2015, Soft Bakes were worth £18.2m across the whole of retail, BelVita said.
The push will include an on-pack promotion and an immersive in-store experience for shopper
The supplier also plans to spend £1.1m on Nutella, including a new ad
The brand has no official affiliation with Ribena, but is made with excess fruit from growers that supply the soft drinks giant after it ends pressing for the year in July
The move makes Garnier the first major mass beauty brand to offer a zero plastic waste alternative to liquid shampoo products
Each drink contains two billion CFUs of probiotics
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