Kerry Foods is launching three limited-edition Christmas sausage flavours for its Richmond brand as part of a £3m festive push.
A Christmas trio of pork, leek & bacon, pork & stuffing and pork & cranberry (rsp: £2/454g) goes on sale on 23 November, and will be backed by multimedia ‘Sausages and Chip’ campaign, which will include an on-pack competition across the wider Richmond range to win one of 200,000 tracking chips that can be attached to a child’s toy.
Other activity will include a TV ad that will debut during the X-Factor on 28 November, video content on social media, digital ads across Amazon, Ebay and Asda.co.uk, and extensive in-store activity.
“Sausages and Chip will be our biggest campaign of the year, and comes at a key sales period when sausages are a meal-time favourite for families, and an essential Christmas dinner ingredient,” said Richmond senior brand manager Sarah Davies.
“Seasonal flavour extensions are also a great way to add further excitement to the popular sausage fixture at Christmas, and we are sure these succulent editions to our festive line-up will go down a treat with families,” she added.