liberte yoghurt

Yoplait is expanding its Greek-style yoghurt range with the launch of Liberté Seeds & Mixed Berries, described as a “first for the UK market”.

The new range, which will go on sale nationally on 13 April (rsp: £1/140g pot), consists of four SKUs: Liberté yoghurt with a layer of mixed berries or fruit with pumpkin seeds, sunflower seeds and linseeds, and Liberté yoghurt with summer fruits or apricot blended with muesli.

“Consumers are actively seeking out convenient breakfast solutions that are nutritious without compromising on taste,” said Yoplait marketing director Richard Williams.

The new range will be supported by a £3m marketing campaign.