Natural Balance Foods has expanded its booming Nakd healthy snacks brand with a confectionery-style range.
Nakd Nibbles, the first impulse range from the brand, will roll into Asda at the end of this month. The small Nibbles pieces are made from a blend of nuts and fruit and will be available in Tooty Fruity, Strawberries & Cream, Coconut Bliss and Fruit Salad (rsp: 80p/40g).
The products - which contain no added sugar and are gluten, wheat and dairy free - were suitable for selling from the till point by retailers who had banned confectionery from such locations, said marketing director Marina Love.
Nakd sales rose 89% to £21.8m in the week ending 31 January 2015 [Nielsen].