PhD Nutrition has added a range of powders designed to satisfy various pre-workout needs.
Created to help consumers achieve a better result from training, the PhD Pre-Wkt lineup aimed to bring simplicity to a “massively confusing” market in which a typical product “tries to deliver on everything and fails on them all”, said the sports brand.
Its NPD comprises three variants, each to fulfil one need state (rsp: £19.99/200g). Burn is designed to “burn fat more effectively and increase the intensity of workouts”. It has two flavours, Fruit Punch and Pink Grapefruit, while Perform – to “be stronger for longer and be more explosive” – comes in Fruit Punch & Sour Apple. The final option, Pump, is meant to build muscle, and has a choice of Fruit Punch and Raspberry Lemonade.
The new trio follows the launch of PhD Nutrition’s Natural Performance selection, designed to tap the growing free-from trend.