Specialist gin producer Pinkster is gearing up for Valentine’s Day with its first limited edition bottle.
Available now, the love-inspired variant features a heart label and a ‘Let the love beGin’ strapline to capture the imagination of ‘romantic’ shoppers (rsp: £35/70cl).
As a “pink gin”, it was “high time” the tipple “wore its heart on the sleeve” said marketing director Will Holt.
“Valentine’s is a huge gifting opportunity and we are confident this eye-catching bottle will encourage shoppers to look beyond choccies, roses and so forth.”
In addition, Pinkster has introduced its first gift packaging designed for both the regular and Valentine’s Day edition, which will be available from the end of this month.