A gin brand that uses raspberries as a botanical is turning its by-product into a dessert ingredient.
Pinkster, distilled by G&J Distillers and launched in 2013, is made by steeping fresh fruit in its spirit, resulting in a drink with a light pink hue. Now the brand is launching its first extension by selling the macerated raspberries under the name Boozy Berries.
The product was perfect for use in sorbets or dipped in chocolate, said Pinkster MD Stephen Marsh. The launch followed a successful trial of the berries in local gastropubs and restaurants, he added.
“It’s pleasing that we’re creating a new product and not wasting anything,” Marsh said.