cadbury sharing cakes crunchie

Premier Foods has launched a sharing size Cadbury Cakes range featuring Crunchie, Caramel and Mini Rolls variants.

The new mid-sized Whole Cakes Range - Crunchie Big Crunch Cake (serves 10), Caramel (serves 10) and Mini Roll Mega Roll Raspberry (serves 12) (rsp: £5.99) - is designed to attract younger adult shoppers for weekend treats and ‘just because’ occasions. Available from September, there will be in-store POS, sampling and digital activity.