Rachel’s is hoping to build on the ‘evening yoghurt dining’ trend with a new range of indulgent organic products.
Launching in Waitrose stores and on Ocado on February 22, the Inspirations collection of thick Greek-style yoghurt comes in two flavours - apple & butterscotch and cherry & dark chocolate.
“While we know 32% of yoghurt consumption takes place in the evening, not all brands are tapping into this,” said Daniel Wheeler, Rachel’s marketing manager.
“We have identified a clear gap in the market with our innovative Inspirations range, which will strengthen our current core range.”
Both 450g pots have an rsp of £1.85.