Riverside Bakery’s gluten-free brand No G has secured its first major multiple listing.

Its chicken, bacon & leek pie; steak & ale pie; vegetable pie; quiche lorraine; cheese & onion quiche; and crustless garden veg & feta quiche will go on sale in 150 Sainsbury’s from 17 September (rsps: £2.69- £3.99). The launch will be backed with PR, social media and PoS.

Sainsbury’s had created a dedicated chilled free-from shelf to signpost the range, said No G.