Britvic has extended its Robinsons squash brand with a new no-added-sugar range aimed at children.
Robinsons Kids, rolling out this week, comprises three fruit-flavoured single-concentrate variants - Tropical Twister, Apple Berry Blitzer and Toffee Apple Tangle - developed for children’s palates (rsp: £1.59/one-litre).
The launch follows a 4.1% drop in the value of the overall Robinsons squash range [Nielsen 52 w/e 11 October 2014]. This is roughly in line with the performance of the category, which has been hit by consumer concerns over sugar content.
The trio had been launched in response to children looking for something new in squash, said Britvic.