Warner Edwards is tapping into the booming gin category with a lemon balm variant.
Melissa Gin from the farm-based craft distiller, available now, is a 43% abv tipple flavoured with British garden herb lemon balm grown at the producer’s newly-built gardens (rsp: £40).
The launch marks the first of a ‘Botanical Garden’ limited edition range, which will use various herbaceous plants from the garden and pure spring water from the farm, said the business.
Each bottle will have a seed packet for people to grow their own lemon balm and use as a garnish for their gin.
The garden had been created to “reach the full potential for the brand”, said company founder Tom Warner, adding craft was about innovation and flavour creation on the hoof, “something the big brands can’t replicate”.
In the past year, gin sales grew 16.1 %, a stiff £47m, on volumes up 16.2% [kantar Worldpanel 52 w/e 19 June 2016].