David Sables explains the NPD challenges faced by brand manufacturers
Branded manufacturers are facing huge pressure to square the needs of their retail customers with those of consumers. David Sables of Sentinel Management consultants explores the likely impact on NPD.
Click here to see David’s full article on the same subject
Sign in to comment on this article
Not logged in before? Register for FREE guest access today.
You will be able to:
Tim Mason of Eagle Eye shares the latest research on how shoppers want to use their smartphones in store
Brand manufacturers are finding it harder to square retailer and consumer needs
Rich Ford of Sherlock Studio picks four examples of experiential retail done well
The new flavour pairs chicken breast with smoked diced bacon in a creamy sauce
The wine is a red blend infused with Colombian cold brew coffee
The quiche is made with a ‘signature’ egg replacement made from okara
Site powered by Webvision Cloud