David Sables explains the NPD challenges faced by brand manufacturers
Branded manufacturers are facing huge pressure to square the needs of their retail customers with those of consumers. David Sables of Sentinel Management consultants explores the likely impact on NPD.
Click here to see David’s full article on the same subject
Tuesday 29 September at 5pm
Tim Mason of Eagle Eye shares the latest research on how shoppers want to use their smartphones in store
Brand manufacturers are finding it harder to square retailer and consumer needs
Rich Ford of Sherlock Studio picks four examples of experiential retail done well
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It has also rolled out a subscription service called The Fresh Beer Club
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Pukka wanted to make it clear that the pies were for two people
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