wild west deli beef jerky

Meatsnacks Group is hoping to attract more upmarket snackers with a jerky duo launched as a sub-brand to its flagship Wild West portfolio.

The Wild West Deli range, made with lean beef brisket, will be available from Waitrose from mid-June in Thai spice and chilli & lemon flavours (rsp: £3).

Pitched as a “gourmet-food enthusiast’s” alternative to existing beef snacks, the products come in a matte packet designed to give the range a premium twist.