Constellation Europe is supporting its new Californian wine range Turner Road, which will be launched next month with a £1m marketing campaign.
The wine giant expects to “significantly” grow its share of the category with the range of nine wines, which have price points of £4.99, £5.99 and £6.99. The company is promoting the launch with a press campaign that is likely to be seen by more than 13 million consumers.
Chief executive Christopher Carson said the launch of Turner Road built on the one million-plus case success of Californian brands Echo Falls, Paul Masson and Seventh Moon and would “spearhead the attack” for share of the Californian sector.