Flower supplier Lingarden has appointed Malcolm Parkinson group chief executive to oversee the cut flowers, plants, garden shrubs and onions business.
Parkinson was most recently MD of Tulip International’s UK bacon division. He has also held senior sales and marketing and general management roles at Mars and Dairy Crest, and was Whitworths’ commercial director.
Parkinson’s position at Lingarden was created after the managing director of the cut flower and plants division, Martin Brown, left in August.
The flower and plants business offers huge profit potential, according to the new chief executive, who added: “Supermarket sales of horticultural products have been enjoying annual growth of over 10% for several years. However, market penetration is still relatively low at less than 30%, so the category has the potential to at least double.”