Bulgarian wine brand Blueridge is pumping £500,000 into a poster campaign to raise awareness of its recently launched angular wine bottle.

The ads show scenes from a fictional town called Blueridge where everyday objects, including haircuts and teeth, are at a 45o slant.

Three creatives in the ‘Welcome to Blueridge’ series will appear on the London Underground and outdoor sites.

Steve Abrahams, marketing manager at Boyar Estates, said: “We like our marketing to stand out from the crowd.”