Masterfoods is giving Mars Delight a new year makeover with the first on-pack promotion for the lightweight Mars format for women.
A competition will offer consumers the chance to win one of 100 makeovers for a winner and a friend from hairdressers Toni&Guy. There will also be another 100,000 haircare prizes to be won, including Toni&Guy shampoos and conditioners.
The promotion, which will appear across more than 13 million bars, kicks off next month. Andrea Taylor, trade relations manager at Masterfoods, said: “This is building on the phenomenal success following its launch in 2004.”