Lanchester is targeting two of the fastest growing sectors in the drinks market with Green Fairy. This is a premium packaged spirit with an alcohol base of absinthe. The pps sector is still growing at over 60% and absinthe is the latest trendy spirit. There are two versions. The green is mixed with lemon and lime fruit juices and the pink features cranberry juice. Mark Satchwell said: "We have been astounded by the initial response. We have a product which is unique and we will be making sure it is not confused with other packaged spirits. It will stand out as a quality drink with a story to tell." It has 5.4% abv and is sold in 275ml bottles. It is targeted at 18 to 30 year olds and the marketing emphasis will be in the on-trade. {{DRINKS }}