Tesco has launched a range of upmarket, home-cooked-style, frozen ready meals.

The range, which rolled out last week, can be microwaved or oven-cooked and comprises: beef bourguignon with gratin potatoes coq au vin with gratin potatoes chicken, king prawn & chorizo paella spinach, pancetta & pea risotto sticky chilli beef with lemon rice and chicken farfalle with woodland mushroom pasta (rsp:£2.99/450g).

Its launch follows the roll out of the Morrisons M Kitchen frozen meals range in January. Own label has been responsible for most of frozen’s value growth, with sales up 9.7% compared with 3.4% for brands [Kantar 52 w/e 19 February 2012].