A new range of Rioja wines made from Cabernet Sauvignon, Merlot and Syrah is set to hit UK shelves this autumn.
Making Rioja is controlled under Spanish law and red Rioja is usually made from Tempranillo, Mazuelo or Garnacha grapes. However, the Hacienda de Susar vineyard has been granted experimental status, allowing it to plant and make wines from international grape varietals.
The new range, called Extrême, is distributed in the UK by United Wineries. It is aimed at the on and off-trade with an rsp of £12.99.
"The use of international varieties has enabled us to create a premium Rioja with a real point of difference," said Andrew Perez, sales director at United Wineries. "This brand is in keeping with our pioneering approach to driving the Spanish industry forward."
This year Rioja exports to the UK hit an all-time high at 27.8 million litres, with particular growth in Reserva, Gran Reserva and Crianza wines.