The Organic Trade Board has launched the opening salvo in its mission to grow sales of organic food with a new consumer website.

Whyiloveorganic.co.uk, which went live last week, will act as the focal point for OTB's new marketing campaign. The group hopes the campaign will grow sales of organic food by 15% over the next three years.

As well as presenting news, social media activity, industry updates and research on consumer attitudes to organics, the site will contain links to organic bloggers and look to explode popular myths about organic food.