Sainsbury's Market at Bluebird store, which has been designed by Conran and Partners, boasts a selection of 50 fine wines, 12 spirits and seven fortified wines which have never before appeared on the retailer's shelves.
The extended range of wines includes a Mouton Rothschild 1989 and a Cheval Blanc 1996, priced at £179.99 and £139.99 per bottle respectively.
But the retailer said the "jewel in the crown" was the l'Exclusive de Ruinart Champagne which is available to order instore for £750.
A range of fortified wines and spirits have also been specially selected for the store.
A Graham's 1977 Vintage port is on sale for £54.99 alongside a Glenmorangie Malt whisky which has been matured in oak casks for 21 years and carries a £65 price tag.
A Sainsbury spokesman said: "The store is about selling top of the range products that you wouldn't expect to see in a supermarket."
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