Florette is using its biggest-ever marketing spend to tap into the new year healthy eating trend by encouraging shoppers to eat more salad.

For a Fresh New You will appear in The Sun, the Daily Mail and the Mirror and there is an advertorial in the January issue of Weight Watchers magazine, which includes three 25p off vouchers. Ads carry the message: "Take on the New Year with a fresh start! Eat well, feel great! At Florette, we select the best leaves known for their longer lasting freshness giving you crispier and tastier lettuce leaves every time."

The campaign would support Florette's portfolio by "leveraging the seasonal appetite for health and wellbeing," said marketing manager, Elaine Smith.

Florette Crispy and Florette Mixed Salad will be on offer at Tesco, Asda, Sainsbury's and Morrisons during the campaign. It will also be tapping into online shopping via promotions.