This season is the first after deregulation and trade sources say hopes have been fuelled by the combination of a good quality crop, which is expected to reach 17 million cartons, and low European stocks, where the majority of fruit is shipped. Phil Alison, chairman of Pipfruit Growers, one of NZ's new organisations formed after deregulation, said: "New Zealand is flooded with overseas buyers. There has obviously been added interest because of deregulation, but it's hard to say how much." {{FRESH PRODUCE }}