Jim Walker, president of the National Farmers Union in Scotland, has been appointed to the board of Quality Meat Scotland with a brief to develop the Scottish beef brand. Walker commented: "We want to review the strategic priorities of the Scottish red meat industry in the face of threats from Argentina and Ireland." He said QMS wanted to work with the Meat and Livestock Commission on collaborative projects to beat off international competition. But he said QMS was working with Brussels to develop a single exclusive Scottish beef branding: "This is not about being parochial ­ it's about developing the integrity of a brand." {{PEOPLE MOVES }}

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