GlaxoSmithKline has joined the winter battleground for cold relief with a £1.4m push for its Night Nurse brand.
The campaign includes a new TV ad called 'Rainswept', breaking this week. It features a cold sufferer on a journey home late at night and is sound-tracked by the familiar Night Nurse. The strapline is 'Nurse it better with Night Nurse'.
The TV commercial will be supported by a 30-second radio ad from mid-January.