Coors is introducing a new pack for its brands which can be converted into an ice bucket. Ice Box nine-packs, which were developed initially for Reef and Grolsch, will be going into the trade from this week and Coors said it had plans to put more brands into the format in the next few months. Category marketing controller Linda O'Brien said: "Ice Box provides a simple alternative to the fridge or ice bucket. "Once the nine-pack has been opened its sides peel away to form a bucket style container which can be filled with ice." (Rsp: Grolsch, £7.99; Reef, £9.99). {{DRINKS }}