Nisa has announced plans to run further 'Wow' deals following success with its first promotion in August.

The buying group is to run a two-week Wow deal from 7 November on eight lines including beer, soft drinks, coffee, paper and cakes. At Nisa's annual conference last week in Malta, John Sharpe, MD of central distribution trading & logistics, said the deals would be at "massively reduced prices" and supported by PoS.

Another Wow promotion will also run in February next year.

The deal in August brought in 250,000 cases of additional sales for Nisa, Sharpe added.