Nisa is ramping up its own label fresh produce offer with a move into loose fruit and veg and a relaunch and extension of its pre-packed range. Nisa-Today's trading controller Andrew Hirst said Nisa had expanded into loose lines because members wanted to use Nisa as a one-stop shop for all their fresh produce requirements, offering consistent supplies, prices, quality and convenience. "Customers tend to base their quality perception of a store on its fresh produce displays ­ no matter how good the rest of the store is," said Hirst Nisachill was keeping details of the quantities of loose lines moving through its Stoke warehouse under wraps, but confirmed it had broadened its supply base to offer new loose lines including coconuts, avocados, garlic, ginger and asparagus. Prices are set on a weekly basis and quality assurance staff have been recruited to check goods before they leave the depot. Goods can be ordered to arrive two days later. The pre-packed range will be extended this month with new additions including plum tomatoes, flat mushrooms and Royal Gala apples. Bright, new packaging has also been developed to refresh the range, along with smaller case sizes ­ reducing waste for members and allowing for better stock management. {{NEWS }}