Nisa-Today’s has extended its price fighting own label Value range into the chilled and frozen arena with 17 new lines to add to the ambient range.
New products include an assortment of cheeses, cooked ham, sausages, coleslaw, pure orange, gammon steaks, back bacon, peas and oven chips.
Nisachill senior trading controller Nick Slater said, "The Nisa-Today’s Value brand gives our members the opportunity to compete with the major multiples in key trading sectors, and increase their share of the value market.
"The new chilled and frozen lines give customers a price fighting, high quality option which is sure to exceed all expectations in our member stores."