Nisa-Today's has relaunched its Cellars International own label wine range to reposition the wines next to leading brands.

The range, which includes a 16-strong portfolio from Europe and the New World, will be rolled out gradually, beginning with French brand Jean St Honore (JSH), and then the Spanish Tala­manca. JSH includes a Sauvignon Blanc, Chardonnay, Chenin Blanc, Cabernet Sauvignon Merlot and Syrah.

Category controller Steve Makin said: "Retailers can look to margins of around 25% on some of the best-selling lines. A rosé varietal will also be added to the range within the next few weeks - in line with current trends."