Nisa is toasting its highest recruitment figures in 10 years.
The buying group took on 214 members, comprising 420 stores, in the past 12 months, up 7% year-on-year.
A recruitment marketing campaign, a trade marketing campaign, a new recruitment website and a second wave of television advertising all contributed to the increase, Nisa said.
“The Nisa sales team has implemented a strong recruitment strategy to help recruit high-quality members to the group,” said Nisa group sales director Andrew Mouse.
“Everyone at Nisa is committed to ensure independent retailers are offered the most competitive package in the marketplace.”