Nisa is to invest £10m on price cuts and promotions this year.
The figure would be spent on price promotions, increased margin lines and beneficial delivery terms, Nisa said.
Significant long-term promotions are planned on major branded products, while Nisa is also to introduce over 1,100 products on full pallet price discounts. The discounts will be set at £12 for pallets of 90 cases and over, £6.50 for pallets of between 60 and 89 cases and £5 for pallets of between 45 and 59 cases.
“These initiatives are intended to simplify purchasing and distribution for the member and benefit them directly,” said John Sharpe, MD, central distribution, trading & logistics.