Beiersdorf is adding two Christmas gift packs to its four-year-old Nivea for Men grooming range, each containing a mixture of top selling lines.
Available to order now, one pack (rsp: £10.99) holds Sensitive Shave Gel, Sensitive After Shave Balm, Deodorant Aerosol Spray and a trial size Double Action Face Wash. The second (£6.00) has Extra Fresh Shaving Gel with menthol, Energising Shower Gel and a trial size Deodorant Aerosol Spray. Brand manager Debbie Johns said trial sizes were particularly important with men's toiletries.
"It's a new experience for most men," she explained.
The 13-strong range is set for another £1m burst of TV ads in the autumn.