Nom Naturally Active contains a combination of natural ingredients and probiotic cultures such as L.casei to help support the body's natural defences.
The range is launched this month in Morrisons in strawberry and multifruit flavours, with a wider rollout and the addition of a blueberry variant planned for later this year.
Naturally Active, which represents the latest in a series of new launches by the fledgling UK supplier, is targeting both health-conscious adults and the children's lunchbox market. Initially focused on own-label production, the company is now keen to expand its branded portfolio.
"2010 will be an exciting year as our production capabilities have increased and we have a number of brand extensions to launch to market," said Nom UK CEO David Potts.