Retailers are being urged to support a scheme that encourages adults to read books.

Organisers of the Quick Reads initiative, which launches next February, are calling on retailers to carry the six-strong range of short books penned by big-name authors including Minette Walters and Andy McNab.

The scheme, which is sponsored by Galaxy chocolate, has been re-branded, and the price of each book dropped from the £1.99 of previous years to £1.

Launched in 2006, the scheme introduces fast-paced, short titles written by leading authors in clear language that can be read by those of a lower reading age. They are designed to give people who might not normally read a book the confidence to do so.

Retailers including the big four have supported the Quick Reads scheme in the past and the organisers are in talks with another grocery retailer about also coming on board this year.

Supermarkets have previously carried the books in a free-standing display unit in their book aisle, but Quick Reads project organiser Cathy Rentzenbrink said she would love retailers to consider siting them elsewhere in the store.

“My ideal vision would be to see the books near the lottery and tobacco counter,” she said.

The 2013 Quick Reads line-up is: Andy McNab, Today Everything Changes Kathy Lette, Love is Blind Simon Kernick, Wrong Time, Wrong Place Minette Walters, A Dreadful Murder Veronica Henry, A Sea Change and Mike Tucker, Doctor Who: The Silurian Gift.