A British business that has done a coals to Newcastle by selling boomerangs to Australia has scooped an innovation award at this week’s Toy Fair in London.

Wicked Vision’s Boomering (rsp: £9.99) - a hybrid boomerang and flying disc designed and made in the UK - picked up the gong for best new outdoor toy. The company said the ring shape made the toy easier to catch than a traditional boomerang.

“We wanted to bring something fresh to the sports toy market,” said Wicked Vision founder and MD David Strang.

In addition to the Boomaring, the company has launched Sky Rider flying discs, also manufactured in the Midlands (rsp: from £3.99).