US soft drinks brand Cheerwine has been launched in Norway - the first time the brand has been sold outside the US.

The cherry flavoured burgundy coloured wine hit Norwegian shelves last month and was launched by American Marketing, which has obtained the licence for the brand from its manufacturer, the Carolina Beverage Corporation.

The Norwegian launch will focus on 500ml returnable PET bottles - sold in grocery stores, supermarkets, petrol stations and convenience stores - although 330ml glass bottles will also be available.