Unilever UK Foods has again landed its Pot Noodle brand in hot water, this time for its latest radio ads.
The saucy commercials feature couples seductively reading the instructions from the side of the pot, building from ‘peel off lid’ to a passionate cry of ‘stir again, stir again!’. They’re accompanied by straplines: ‘the filthy Fraulein of all snacks’, ‘the lonely housewife of all snacks’ and ‘the curious cheerleader of all snacks’.
The Advertising Standards Authority upheld complaints that they were sexually suggestive and unsuitable for broadcast when children may be listening, such as at breakfast.