Banks's Bitter is moving into a new era of sophistication with the endorsement of Roger Moore. He is the key character in new £1.1m TV advertising for the Wolverhampton and Dudley beer. The new ad will be seen on Central and Channel 4 this month and in June and it will be reflected in point of sale and merchandising. There are two versions both playing on Moore's character and humour and emphasising the smooth and moreish qualities of the beer. This is the actor's first UK TV commercial. {{DRINKS }}